Quit
FounderSnapwords.io
- Learn a language from real content while browsing the web.
- Cost me money every month and had no way to make it back. Shut it down.
Works
Ten years, 10+ teams, 20+ products. Consumer apps, enterprise platforms, local services. Millions of users.
01 Case study
Airbnbing
Flexible dates for an accommodation-booking platform. Read this for product thinking and how I prove a change actually worked.
- Role Product Designer (sole designer in squad)
- Team 1 PM, 2 engineers, me
- Duration ~6 weeks
02 Case study
Schooling
A live English-tutoring platform I co-founded, used by students in 30+ countries. Read this for range: zero-to-one, design that ships in code, and a content decision that unblocked the company.
- Role Co-Founder & Design Engineer
- Team 1 full-stack developer, 1 English teacher, me
- Duration 3 months
03 Case study
Broccoli & Blossom
A grocery-delivery app (20M users) rebuilt on a design system I made from scratch. Read this for design systems and getting a whole team to adopt one.
- Role Product Designer, Design System Manager
- Team 2 designers
- Duration 9 months
04 Case study
Betting
Oddschecker owns odds comparison, but nobody owns the decision. Read this for competitive mapping and demand evidence.
- Role Product Designer
- Team 1 PM, 2 engineers
- Duration 6 months
05 Case study
Flipping the Funnel
I added one component to a grocery app's home screen. Read this for a fast win and how I set up the measurement to trust it.
- Role Product Designer (sole in squad)
- Team 1 PM, cross-functional support, me
- Duration One week
More
Experiences
Quit
Co-Foundernwmoon Education
English education company. I did product, design, and code. Passed $1M.
- Co-founded it and scaled it past seven figures.
- Owned research, UX/UI, strategy, and frontend. Built in Cursor and Claude Code.
- Shipped AI learning tools for teachers and automatic course creation.
9–5
Senior Product DesignerJabama.com (guest side)
Airbnb-style travel platform, 2M+ active users.
- Led the map-first redesign and flexible-date search.
- Built internal tools: Storybook, a Figma plugin for Persian UX writing, mobile components.
Failed
FoundernwPal.com
A spin-off of nwmoon nobody planned for.
- Tried a new product direction off the main education platform. It didn't go anywhere.
9–9
Research MentorRahnema College
- Mentor students on research projects and methodology.
9–5
Senior Product DesignerSnapp! Market (shopping side)
Quick-commerce grocery platform.
- Led design on Broccoli & Blossom and Flipping the Funnel.
- Raised shopping frequency and cut QA time on what shipped.
Failed
FounderJoebar
- Launched a local beer brand. Millions of views on social.
- The product didn't fit the market. Shut it down.
9–5
Senior Product DesignerDigikala.com (Core & Super App)
Iran's largest e-commerce platform.
- Owned design system work across core product surfaces.
- Wrote internal guidelines and component standards other teams adopted.
Failed
FounderSotoun Studio
- Opened a design studio with partners.
- Failed at step one. We knew nothing about marketing.
9–5
Product DesignerDigikala.com (Ventures)
The ventures arm, testing new product lines.
- Designed B2B dashboards and merchant-facing products.
- Explored C2C and FMCG bets.
9–5
Product DesignerMCI.ir
- Product design on telecom digital products.
9–5
Product DesignerFightPandemics
- Short contract on pandemic-response product design.
Sold
Co-FounderRubiksacademy.com
Online Rubik's cube academy.
- Started it, grew it, sold it.
Quit
Co-FounderChekaad.co
- Co-founded it in 2016 and stepped back in 2020.
- It's still running without me.
Store ManagerRetail
- At 18 I picked work over university. Learned customer service, marketing, and how to talk to people in an actual store.